The science

What's in it, and why.

Every ingredient, every dose, and the reason it is in the formula - written plainly, with nothing hidden. No proprietary blends, no marketing milligrams.

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Dosage

Clinical doses, not marketing milligrams

We dose to the amounts used in the research - not the trace amounts that let a label list an ingredient. These are the headline doses.

Peptides, Type I and III

10,000mg

Hydrolysed marine collagen
Clinical dose, per daily serving
Bisglycinate

800mg

Magnesium
Clinical dose, per daily serving
5% withanolides

600mg

KSM-66 ashwagandha
Clinical dose, per daily serving
10:1, 15% anthocyanin

300mg

Tart cherry
Clinical dose, per daily serving
Standardised

200mg

L-Theanine
Clinical dose, per daily serving
L-ascorbic acid

200mg

Vitamin C
Clinical dose, per daily serving

Figures are per daily serving, exactly as set out in the formulation. Full per-ingredient breakdown below.

Our approach

How we formulate

Four rules we hold every formula to. None of them is a health claim - they are how the product is built.

01

Clinically-relevant doses

We dose to the amounts used in the research, not the trace amounts that let a label list an ingredient. No marketing milligrams.
02

No fillers or bulking agents

No binders, no bulking agents, no flow agents to pad the capsule. What is in the capsule is the formula.
03

No artificial additives

No artificial colours, no artificial flavours, no artificial preservatives.
04

Full disclosure

Every active and its exact dose is printed on the label and listed on this page. No proprietary blends hiding the amounts.

Full transparency

Every formula, every dose

Three formulas, each built for one job. Here is exactly what is in each one - the active, the form we chose, and the dose. Product names are being finalised.

Why the form matters

The form of a nutrient affects how well it is absorbed and tolerated. We choose these forms for that reason - not the cheapest option.

Magnesium and zinc delivered as bisglycinate, chelated to the amino acid glycine
Vitamins B6 and B12 delivered as the active P5P and methylcobalamin forms
Black pepper extract included as Bioperine (95% piperine), an absorption aid for the other actives

Sleep

[PRODUCT NAME - founder to confirm]

4 actives

Magnesium (as magnesium bisglycinate) 800mg

Magnesium chelated to the amino acid glycine. We use the chelated bisglycinate form rather than magnesium oxide.
L-Theanine 200mg

An amino acid found in tea leaves. A single, standardised dose.
Tart cherry extract (10:1, 15% anthocyanins) 300mg

A 10:1 concentrated extract, standardised to 15% anthocyanins.
Vitamin B6 (as P5P) 2mg

The active pyridoxal-5-phosphate (P5P) form.

Relaxation and energy

[PRODUCT NAME - founder to confirm]

8 actives

KSM-66 ashwagandha (5% withanolides) 600mg

A branded, full-spectrum ashwagandha root extract, standardised to 5% withanolides.
Lion's mane (30% polysaccharides) 250mg

A mushroom extract standardised to 30% polysaccharides.
Rhodiola rosea (3% rosavins, 1% salidroside) 100mg

A root extract standardised to 3% rosavins and 1% salidroside.
Bioperine (95% piperine) 10mg

A branded black pepper extract standardised to 95% piperine, included to aid absorption of the other actives.
L-Theanine 100mg

An amino acid found in tea leaves.
Zinc (as zinc bisglycinate) 10mg

Zinc chelated to the amino acid glycine (bisglycinate).
Vitamin B6 (as P5P) 5mg

The active P5P form.
Vitamin B12 (as methylcobalamin) 10µg

The methylcobalamin form.

Skin

[PRODUCT NAME - founder to confirm]

5 actives

Hydrolysed marine collagen peptides (Type I and III) 10,000mg

Marine collagen hydrolysed into short peptides; Type I and III.
Hyaluronic acid 100mg

A single, standardised dose.
Vitamin C (as L-ascorbic acid) 200mg

Plain L-ascorbic acid.
Biotin 2,500µg

A single, standardised dose.
Zinc (as zinc bisglycinate) 10mg

Zinc chelated to the amino acid glycine (bisglycinate).

Doses are per daily serving as set out in the formulation. Form and standardisation are stated for each active. What these nutrients are permitted to claim is covered below.

What we can say

Claims, the honest way

UK rules only allow specific, authorised wording for what a nutrient does - and only for certain vitamins and minerals, not botanicals. We will only ever use the exact approved wording, verified before launch. Everything below is pending that check.

COMPLIANCE-CHECK: authorised claim wording
Magnesium Magnesium contributes to normal psychological function.
COMPLIANCE-CHECK: authorised claim wording
Zinc Zinc contributes to the maintenance of normal hair, skin and nails.
COMPLIANCE-CHECK: authorised claim wording
Vitamin B6 Vitamin B6 contributes to the reduction of tiredness and fatigue.
COMPLIANCE-CHECK: authorised claim wording
Vitamin B12 Vitamin B12 contributes to normal energy-yielding metabolism.
COMPLIANCE-CHECK: authorised claim wording
Vitamin C Vitamin C contributes to normal collagen formation for the normal function of skin.
COMPLIANCE-CHECK: authorised claim wording
Biotin Biotin contributes to the maintenance of normal skin.

COMPLIANCE-CHECK: conditions of use Each statement may be used only when the product provides a significant amount of that nutrient (at least 15% of the NRV per serving). This must be confirmed per formula before publishing.

On the botanicals

Ashwagandha, lion's mane, rhodiola, tart cherry and L-theanine carry no authorised health claims in Great Britain. So we make none. On this site they are described by form, standardisation, and dose only - never by effect.

[FOUNDER + COMPLIANCE: insert approved, referenced claim here]

Quality

How it is made and checked

The dose only matters if the bottle actually contains it. Here is the path from raw ingredient to a report you can ask for, and what the formulas leave out.

SourcedStandardised, branded actives where the form matters.
FormulatedDosed to clinically-relevant amounts. No fillers, binders or bulking agents.
Third-party testedEvery batch is checked by an independent laboratory before it is released.
Certificate of AnalysisEach batch maps to its own report via the code on the bottle. [COMPLIANCE-CHECK: confirm the QR / batch-lookup mechanism is live]

Manufactured to [STANDARD - founder to confirm, e.g. GMP] in [FACILITY/COUNTRY - confirm].

Tested every batch

Ingredient identity - the active is what the label says
Ingredient potency - the dose matches the label
Heavy metals
Microbial contamination

Free from

Gluten
Wheat
Dairy
Soy
Nuts
Eggs
Shellfish

Suitable for vegetarians and vegans

References and sources

[FOUNDER + COMPLIANCE: insert approved, referenced claim here] - add the real studies and sources behind any claim before launch. Nothing is published here without a verified citation.

Decide for yourself

Read the label. Then decide.

The dose is on the label, the report is a scan away, and the reasoning is on this page. That is the whole pitch.

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VIEW

CINEMATIC SCROLLYTELLING DEMO (placeholder)

Capsule to product

Feasibility demo. Dummy text and placeholder slots - drop a square (1:1) image on white into each of the five beats from this section's settings. Use the VIEW toggle (bottom-right): Normal / Demo A / Story.

beat 1

it starts with one capsule.

a single capsule, floating on white.

beat 2

it breaks apart.

the capsule splits and its particles scatter.

beat 3

it assembles.

the particles converge into a molecular diagram.

beat 4

it activates.

a wave radiates out from the centre.

beat 5

it resolves.

the finished product, calm and composed.

STORY (placeholder)

Still Night

Cinematic 10-beat story demo. Dummy text; admin-settable image slots are the blocks below. Use the VIEW toggle (bottom-right), pick Story, then scroll slowly.